The perfect blend of powerful technology, sophisticated design and realized possibilities for the future of games and entertainment has arrived. This isn’t about incremental change. It’s a revolution. Break out of linear and limited entertainment. Leave passive, one-size-fits-all fun behind. Unleash the power of human energy. Xbox 360 inspires new ways to connect to riveting stories, to social communities, to unbridled creativity, and to living, breathing worlds. This time, you're in control.